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For many businesses, especially those which run online, not only do user feedback forms become obsolete, they have been swiftly replaced by online review forms or simple applications in Google Play Store. The rise of social media marketing has also been a pinnacle of the technological advancements made in recent years. With trends which change on a daily to weekly basis, it requires consistent attention and analysis to be able to make use of the information in generating profit for a company. Without an integrated Digital Marketing Strategy time and funds are considered wasted when attempts are made in trying to develop a strategy based on information and advice that is not up to date. There exist vast amounts of resources online available to business of all sizes, this includes smaller companies such as start-ups and larger, relatively more established firms. The essential toolkits lie in the following major areas, Social Media Marketing, content marketing, digital experience management and lastly, Search Engine Optimisation. This article has discussed how vital Social Media Marketing is to the business industry. Social Media Marketing refers to the procedures of gaining social traction and attention through social media platforms such as Snapchat and Kik Messenger.